Important information
The lecture „Business Intelligence“ will take place in the summer term 2021. Due to the current situation, we will hold the lecture entirely online. We will have both synchronous and asynchronous teaching dates. We will give you more details via StudOn and during the first lecture on April 15, 2021. The recordings of all teaching sessions/lectures will be available as well. Thus, if it is not a problem if you cannot attend some of the synchronous lectures.
All live lectures will take place on a Thursday at 13:15 till 14:45 hrs.
Please make sure you register for the lecture on StudOn (see link below) so that you can follow the updates regarding this course.
Goals
The students
• Can describe important business intelligence and data science concepts, tools, and algorithms
• Learn how to structure a data science project
• Work on a practical exercise and apply the learned algorithms on a real-world dataset
• Are able to evaluate a machine learning model and decide on its goodness of fit
Course Structure
The course consists of the lecture and exercises. The exercise is not mandatory, though highly recommended.
Content
The interest in data analytics has increased tremendously in the last few years, and it is part of almost every business or organization we can think of. There has been a tremendous development in the field since we all heard the term Big Data for the first time close to a decade ago. The demand for skilled practitioners has also increased significantly and is projected to keep increasing in the next years. At the same time, a qualified data scientist or data analyst is expected to have knowledge in different areas like statistics, data mining, data visualization or programming, to name a few. It is often challenging to decide where to start if one has interest in this career path.
In this lecture, we introduce a variety of topics which will give you a kick start in the field of data science and will help you to continue the learning path in other, more advanced courses. We teach the whole data science process (based on the industry-wide accepted CRISP model) from the business and data understanding to the deployment and management steps. Students get familiar with terms like data science, machine learning and artificial intelligence, as well as available tools and technologies. You will learn what is behind the technology that powers everything from your shopping suggestions on Amazon to automatic systems like chatbots and self-driving cars. We teach you the most used machine learning algorithms right now: decision trees, neural networks, support vector machines, association rules (Apriori and FP Growth), clustering algorithms (k-Means, DBSCAN).
In the end of the lecture, you will know the difference between machine learning and artificial intelligence, understand how the most popular algorithms work, and how they can be applied in practice.
The lecture is intended for students with no prior knowledge in data analytics. After familiarizing with the relevant theory, students also have the chance to apply their knowledge on a given data set. This will be done with a data science tool that does not require any programming skills.
Location and Date
Lecture: Lectures are pre-recorded and uploaded on Thursdays on StudOn.
Exception: First lecture on April 15 and the exam preparation lecture will be organized live via Zoom (on a Thursday, 13:15 – 14:45).
Exercise: self-study
More details will be given during the first lecture on April 15, 2021.
Course registration
Please do not send an email for registration.
To gain access to the course material (video lectures, slides, forum) please register on StudOn here
Contact
Grading and Exam ID
Written exam (5 ECTS), 90 min
70414 (written exam)
70415 (written exam)
Lecture Notes and LoDs
Lecture notes and Lecture-On-Demand packages are available on StudOn https://www.studon.fau.de/crs2858578_join.html