Commerce / Retail Innovative technologies allow to merge real and digital shopping environments. Customers with smart devices and intelligent products or service systems come together. Research focuses on technologies fostering service experience in retail and on omnichannel solutions in e-commerce.	Healthcare / Fitness In today’s healthcare system there is a trend to foster active patient participation in their care. Research focuses on consumer-centric healthcare solutions both for improving compliance in treatment processes as well as for supporting health-conscious behavior and preventive care.
Education / Training Lifelong Learning is a must in today’s working environments. It is also an implication of the demographic change economics are facing. Research focuses on new media and IT-enabled services for flexible continuing education at university, at business, and at home.