Martina Wenzel
-
Adresse: Raum LG 4.440
Research Project
Identifying Fashion Trendsetters by Social Media Analytics
Course Responsibilities
Work Experience
| since 2017 | Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| since 2017 | External Consultant at adidas Group – IT Innovation |
| 2014 – 2017 | Manager E-Commerce, Cyrillus Deutschland GmbH |
| 2012 – 2014 | Specialist Webshop Management, Vertbaudet Deutschland GmbH |
| 2010 – 2011 | Working Student E-Commerce, Vertbaudet Deutschland GmbH |
| 2007 – 2010 | Work-Study Program, Versandhaus Walz GmbH and Quelle GmbH |
Education
| since 2017 | Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| 2010 – 2012 | Study of Management and Entrepreneurship (Double-Master Degree) at the Friedrich-Alexander University of Erlangen-Nuremberg and the Ecole de Management Strasbourg, Degree: Master of Science |
| 2009 | Semester abroad at the Durban University of Technology, South Africa |
| 2007 – 2010 | Work-Study Program, Duale Hochschule Ravensburg, Degree: Bachelor of Arts |
| 2007 | Abitur (high school degree) at Adam-Kraft-Gymnasium Schwabach |
Publications
2020
-
, :
Identifying trendsetters in online social networks – a machine learning approach
AHFE Virtual Conference on the Human Side of Service Engineering, 2020 (San Diego, CA, 16. Juli 2020 - 20. Juli 2020)
In: Jim Spohrer, Christine Leitner (Hrsg.): Advances in Intelligent Systems and Computing 2020
DOI: 10.1007/978-3-030-51057-2_1
BibTeX: Download
Supervised Student Reports (excerpt)
- Using social media analytics to identify consumer insights
(Nora Dietrich, Master Thesis, 2018) - Mikro-Influencer im internationalen Städtevergleich – Eine empirische Analyse des Kommunikations -und Postingsverhaltens von Streetwear-Influencern auf Instagram
(Patricia Friedl, Master Thesis, 2018) - Mustererkennung in sozialen Medien: Eine Literaturanalyse über die Anwendungsmöglichkeiten in der Forschung
(Sebastian Kuhn, Bachelor Thesis, 2018) - Methoden zur Identifizierung von Meinungsführern in sozialen Netzwerken
(Anna-Lena Neukirchner, Bachelor Thesis, 2018) - Analysis of Social Media Influencer Motivation and Behavior
(Michelle Nguyen, Master Thesis, 2018) - Correlation between Post Features & Engagement Rate of Instagram Lifestyle Micro-Influencers
(Yiding Lin, Master Thesis, 2018) - Identification of fashion trend adopters and their online patterns on Instagram
(Thuy-Linh Nguyen, Master Thesis, 2018)